A Proud Moment: Finalists at The Grocer New Product Awards 2026

To be named a finalist at The Grocer New Product Awards 2026 is a huge honour — and one that means even more when you consider the incredible history behind The Grocer itself.

First published in 1862, The Grocer has spent more than 160 years at the heart of the UK grocery and FMCG industry. What began as a publication serving the grocery trade has evolved into what is widely regarded as an industry bible, providing insight, analysis and news across the entire grocery, retail, wholesale and FMCG landscape.

Today, The Grocer reaches everyone from major supermarket decision-makers and independent retailers to manufacturers, suppliers, entrepreneurs and emerging challenger brands. Its influence extends far beyond the weekly magazine, with digital journalism, newsletters, industry events and some of the most respected awards in the sector.

Celebrating the best in innovation

The Grocer New Product Awards celebrate the products that are pushing the industry forward — recognising innovation, creativity and products that genuinely have the potential to excite shoppers and make an impact on the shelves.

The 2026 awards have attracted an exceptionally strong field, with more than 200 food and drink innovations shortlisted across 37 categories. Entries have been put through a rigorous judging process involving experts in areas including food development, sustainability, design and retail.

To make that shortlist is therefore an achievement in itself.

For us, becoming a finalist is recognition not only of the product, but of the hard work, creativity and belief that has gone into bringing it to market. Behind every new product is a team of people who have contributed ideas, expertise, determination and countless hours to turn an idea into something that can ultimately reach consumers.

A moment to be proud of

Being a finalist also gives us the opportunity to stand alongside some of the most exciting and innovative brands in the UK grocery industry.

The 2026 shortlist includes an incredible variety of products and ideas — a reflection of just how inventive the FMCG industry continues to be.

For us, this is about more than an award. It is a moment to celebrate the journey so far, to thank everyone who has played a part, and to recognise the importance of continuing to innovate.

And, of course, we are incredibly excited to be heading to London on 16 October 2026, when the winners will be announced at The Hilton, Park Lane. Every finalist will receive gold, silver or bronze recognition, making the occasion a fantastic celebration of innovation across the industry.

Whatever happens on the day, being named a finalist by an organisation with the heritage, influence and reputation of The Grocer is something we are immensely proud of.

Shop Sea Buckthorn cans here.

#TheGrocer #NewProductAwards #NPA2026 #Innovation #FMCG #Grocery #NewProductDevelopment